ISM Presents Dr. John Bucher: "Beyoncé and the Mythology of Cowboy Carter"

With her album, "Cowboy Carter," Beyoncé continues to prove herself a modern-day mythmaker. Drawing on mythological concepts,  themes, and archetypes, she weaves a rich tapestry that explores what a new expression of contemporary transcendence might look like. This presentation will explore topics ranging from how Beyoncé deconstructs the mythos of the American West to how she cleverly made allies out of symbolic threshold guardians.

Bio: John Bucher is a mythologist who has been featured on the BBC, the History Channel,  in the LA Times, and on numerous other international outlets. He serves as Executive Director for the Joseph Campbell Foundation and is a writer, podcaster, storyteller, and speaker. He has worked with government and cultural leaders around the world as well as organizations such as  HBO, DC Comics, Paramount Pictures, Nickelodeon,  A24 Films, Atlas Obscura, and The John Maxwell Leadership Foundation. He has served as a producer, consultant, and writer for numerous film,  television, and Virtual Reality projects. He is the author of six books.   John has worked with New York Times Best Selling authors,  YouTube influencers, Eisner winners, Emmy winners, Academy Award nominees, magicians, and cast members from Saturday Night Live. He holds a PhD in Mythology & Depth Psychology and has spoken on 6  continents about using the power of story and myth to reframe how individuals, organizations, cultures, and nations believe and behave.